WAEC MARKETING QUESTIONS AND ANSWERS 2020/2021 LIKELY QUESTIONS



WAEC Marketing Questions and Answers 2020/2021 to OBJ/ESSAY
October 29, 2019 - by admin -

WAEC Marketing questions and Answers 2020/2021 to OBJ/ESSAY. Are you Searching for waec marketing question and answer, WAEC marketing questions and answers 2020, waec 2020 marketing question and answer, 2019 waec question on marketing, waec marketing question, waec marketing 2020, waec 2020/2021 marketing question and answer, WAEC 2019 marketing theory and objectives answers waec marketing essay and objective 2020? you are at the right page


WAEC Marketing Questions and Answers
2020/2021 to OBJ/ESSAY, WAEC Marketing Questions and Answers 2020/2021 SECTION A and SECTION B

WAEC Marketing Questions and Answers 2019/2020 to OBJ/ESSAY

In this article, I will be showing you WAEC Marketing Questions and Answers 2020/2021 to OBJ/ESSAY for free. You will also understand how the 2020 WAEC Marketing questions are set and many other examination details.

WAEC 2020 Marketing theory answers
RECOMMENDED

JAMB RECOMMENDED TEXTBOOKS 2019

How to Pass JAMB Successfully Without Cheating

Below is the 2020 marketing syllabus and scheme of exams.

SCHEME OF THE EXAMINATION

In the 2020 waec marketing exams, There will be two papers, Papers 1 and 2, both of which will constitute a composite paper to be taken at one sitting.

PAPER 1 : will consist of about forty multiple-choice objective questions which will cover the entire syllabus. Candidates are expected to answer all the questions in 50 minutes for 40 marks.

PAPER 2 : Will be a 2-hour paper consisting of six essay questions, out

of which candidates will be expected to answer any four for 80 marks.

SUGGESTED 2019 WAEC MARKETING TEXTBOOKS TO USE

Fundamentals of Marketing by O.O. Shokan – MAM Education
Commerce Textbook by G.A. Saka and Nnabuko J.O. – Emiola Publication Ltd
Marketing in Nigeria: Concepts, Principles and Decisions, 2nd Edition by B.A. Agbonifoh, O.E Ogwo, D.A. Nnolim, and A.D. Nkamnebe,
2019 WAEC MARKETING SYLLABUS

SECTION A OBJ

Introduction to Marketing
(a) Meaning;

(b) Explanation of basic terms in marketing: needs, wants, demands,

product, exchange, transactions, and markets,

(c) Brief history of marketing in Nigeria;

(d) Functions of marketing.

Marketing Concepts
(a) Meaning;

(b) Various marketing concepts (production, product, selling, marketing and societal marketing).

Marketing Mix and Marketing Environment
(a) Meaning;

(b) Elements;

(c)i Explain Marketing Environment

(c)ii Factors affecting marketing environment:

– political;

– cultural;

– religious;

– economic;

– technological;

– social.

Products
(a) Meaning;

(b) Classification (Industrial goods, consumer goods,

services, primary and secondary products and mineral products-oil and non oil;

(c) Distinctions between classes of products.

(d) Product Design*

Markets
(a) Meaning;

(b) Classification:

– Consumer;

– Organization (industrial, reseller and government)

Consumer and Organizational Behaviour
(a) Meaning;

(b) Influencing factors;

(c) Decision process in logical order

Marketing Planning and Research
(a)i Meaning, process and importance;

ii Elements of marketing planning;

iii Information required for marketing planning

(b) Reasons for marketing planning and research.

(c) Utilization of feedback

Pricing
(a) Meaning;

(b)i Strategies (haggling, cost-plus, demand and

competition);

ii Application of strategies*

(c) Price determinants.

Advertising
(a) Definition;

(b) Functions;

(c) Media – meaning, types, advantages and disadvantages.

(d) Production of sample adverts*

Sales Promotion
(a) Meaning and Functions;

(b) Forms – price-off, coupons, salesmen competition,

loyalty schemes, premium offers, trade-in-allowance,

sampling, training schemes, and merchandising incentives.

Merchandising
(a) Meaning;

(b) Elements (packaging, branding and labeling)

(C) Influencing factors;

(d) Functions.

Distribution
(a) Definition;

(b) Channels of distribution (definition and types)

(c) Factors influencing choice of distribution channels

(d) Functions of channel members.

Transportation
(a) Meaning, mode, choice and importance;

(b) Documents used in transportation;

(c) Factors affecting choice of transportation

Warehousing
(a) Meaning, types and functions.

(b) Activities in the warehouse

Market Unions and Facilitators
(a) Market Unions (Meaning and types)

(b) Roles of Market Unions in local markets;

(c) Market Facilitators – meaning, types and roles.

International Marketing
(a) Meaning, importance/reasons and methods of engaging in international marketing,

(b) Influencing factors;

(c) Guiding rules and regulations;

ICT in Marketing
(a) E-Marketing (electronic marketing) – meaning, ,importance, uses,ethics and abuses.

Entrepreneurship in Marketing
(a) Meaning of entrepreneurship and entrepreneur;

(b) Sources of funds;

(c) Factors affecting location of a market outlet;

(d) Management of market outlets – purchase and supply of goods and services;

(e) Selling and bargaining skills;

*Emphasis should be on practical

Below is WAEC Marketing Questions and Answers 2019/2020 to OBJ/ESSAY

The performance of business activities that direct the flow of goods and services from producer to consumer is
A. distribution.
B. marketing.
C. advertising.
D. promotion.
Goods produced for immediate use by a household is classified as
A. industrial goods.
B. market goods.
C. durable goods.
D. consumer goods.
Which of the following is not a component of marketing mix?
A. Price
B. Product
C. Profit
D. Promotion
Which of the following is not influenced by consumer behavior?
A. Life style
B. Culture
C. Religion
D. Distribution
In Nigeria, the body that ensures that its members operate according to their professional ethics is the
A) SON
B) NPF
C) MAN
D) NAFDAC
The current highest decision-making body on privatization and commercialization of public enterprises in Nigeria is the
A) National Council on Privatization
B) Securities and Exchange Commission
C) Nigeria Investment Promotion Commission
D) Bureau of Public Enterprises
The principle of indemnity is NOT applicable to
A) Life assurance
B) Accident insurance
C) Fire insurance
D) Marine insurance
The advertising medium which combines sight and sound is the


A) Radio
B) Television
C) Print media
D) posters
Show Answer



The closure of the unregistered patent medicine stores is geared towards sound
A) economic environment
B) social environment
C) physical environment
D) legal environment
1O. Recommendation made by the Central Bank to the commercial banks in respect of their lending policy. is known as

A) directives
B) moral suasions
C) advisory notes
D) consolidation
Way bill is a document driving details of goods sent by
A) public vehicle, train and air
B) train ad ship
C) ship alone
D) air alone
An association of the principal business concerns in an area is referred to as
A) Article of association
B) Memorandum of Association
C) Chambers of Commerce
D) Chambers of Companies
Commission salesman include the following except
..... Continue......... WHATSAPP US ON +2348131075017 or CALL US ON +2348138704772,08131075017....
EMAIL ADDRES:alevelprogram@gmail.com.

Popular posts from this blog

JAMB Mathematics questions and answers 2020/2021 to cbt exams

Image
JAMB mathematics questions and answers to cbt  exams 2020/2021 We Welcome all JAMB candidates to our JAMB 2020 page, There are many people searching online for jamb answers using keywords like JAMB 2020 Mathematics answers, JAMB Mathematics CBT Answers to questions 2020, JAMB Maths Expo 2020, JAMB Mathematics answers 2020, JAMB Mathematics 2020 Runz etc, Keep reading for the answers... Well, I will start by welcoming you to our small online school where we can break the unbreakable and solve the unsolvable for you without charging you a penny. I guess you are here because you want to have all the necessary jamb mathematics questions and answers to cbt exams 2020/2021. Many Candidates are also online Using any of the keywords like 2020 JAMB Mathematics answers, JAMB 2020 Answers, JAMB mathematics Expo 2020, JAMB maths runs, 2020 Mathematics answers to questions etc. This is the right page and that is exactly what we are giving to. I appreciate your effort once Again. It baffles
Read more

ATBU admission 2020: post-Utme forms, past questions, admission lists

Image
ATBU admission 2020: post-Utme forms, past questions, admission lists –  The journey for the 2020/2021 admission into the Abubakar Tafawa Balewa University (ATBU) has already begun, if you wrote the 2020/2021 Utme and  selected  ATBU as your choice of University, then this post is for you. In this post we are going to update you about all the information on 2020/2021 admission into ATBU which includes Cut-off marks, post-Utme forms, admission lists update as well as give you an insight into the past question for ATBU post-Utme. This post will be updated daily with the latest information about ATBU admission 2020/2021 and for clarity sake we are taking it step –by-step as can be seen below: ATBU Cut off Mark 2020/2021. Jamb fixed cut off mark for ATBU is 180. You might ask questions like: I had 180 and above but was not still given the admission to study my desired course? Candidates with higher scores are first considered in admission basics candidates with lower sc
Read more

2020 JAMB USE OF ENGLISH SYLLABUS*

*2020 JAMB USE OF ENGLISH SYLLABUS* ```2020 JAMB ENGLISH SYLLABUS``` 1. demonstrate sufficient knowledge of the concepts of the diversity interdependence and unity of life; 2. account for continuity of life through reorganization, inheritance and evolution; 3. apply biological principles and concepts to everyday life, especially to matters affecting living things, individual, society, the environment, community health and the economy. A. Comprehension/Summary Topics: (a) description (b) narration (c) exposition (d) argumentation/persuasion (i) Each of the three passages to be set (one will be a cloze test) should reflect various disciplines and be about 200 words long. (ii) Questions on the passages will test the following: (a) Comprehension of the whole or part of each passage. (b) Comprehension of words, phrases, clauses, sentences, figures of speech and idioms as used in the passages. (c) Coherence and logical reasoning (deductions, inferences, etc). (d)
Read more